June 9, 2014
MANHATTAN, Kan. – Following a year that saw record attendance at Bill Snyder Family Stadium and Tointon Family Stadium, K-State’s fan experience and sales department was named the NACMA Marketing Team of the Year Award Monday at the annual NACDA convention in Orlando, Florida.
The fan experience and sales team is led by Associate Athletics Director Scott Garrett and Senior Director of Fan Experience and Sales Joni Smoller, while Assistant Director of Fan Strategies Adam Prough, graduate assistants Bethany Cordell and Phil Lewicki, and an elite group of student interns comprise the staff.
“Our team continues to set a national standard for excellence in their field,” Athletics Director John Currie said. “The staff prides itself on efficiency and creativity and its devotion to our fans and student-athletes as it provides the Best Fan Experience in the Big 12, and I couldn’t be more proud of them for this recognition as being the best in the collegiate marketing business.”
The award-winning staff has established records for total ticket revenue for the fourth straight year ($16.5 million), including extending a home football sellout streak to 13 straight games at Bill Snyder Family Stadium in 2013. K-State also averaged a paid attendance of more than 12,000 for men’s basketball at Bramlage Coliseum for the fourth straight year, earned a national Top 25 attendance ranking in volleyball and women’s basketball while also more than doubling baseball season ticket sales to an all-time high this past season. Wildcat fans poured into baseball games at a record pace in 2014, totaling 69,998 for the entire season to also set a new school record.
“I am excited for our staff to be chosen by their peers for this prestigious honor,” Garrett added. “Our entire K-State Athletics department, from our K-StateHD.TV staff to communications, graphic design, internet services, ticketing and event operations, all played a key role in this award and have had a dramatic impact on providing our fans the Best Fan Experience in the Big 12.”
Heading into 2014-15, K-State has already announced a sellout of football season tickets at 35,000 and anticipate a full season sellout, advancing the school’s consecutive home football sellout streak to 20 games.
All marketing campaigns, including graphic design, web, social media and video production, are produced in-house by K-State Athletics staff.