K-State, Learfield Agree to Rights Extension

MANHATTAN, Kan. The Kansas State Athletics Department announced today an extension of its marketing and multimedia rights contract with Learfield Sports that will guarantee a partnership of the two groups through the year 2020.


K-State initially signed a 10-year agreement that was the largest revenue contract in the history of Wildcat athletics back in 2004, and this new amended contract will solidify this critical revenue stream for many years to come.


The deal becomes effective immediately and runs through June 2020.  It includes K-State’s exclusive radio broadcast rights, as well as rights to K-State’s statewide television package and other athletics marketing and sponsorship inventory.


”This partnership is important to us,” said Jim Epps, Deputy Director of Athletics.  “In these difficult economic times, we greatly appreciate Learfield Sports’ continued support of K-State athletics and the collaborative efforts of Ben Boyle (Learfield Sports - K-State Sports Properties General Manager) and Bob Cavello (K-State Senior Associate AD) in making this deal happen.”


Terms of the agreement were not disclosed, but K-State officials indicated that the department would receive an annual cash guarantee that will continue to escalate each succeeding year of the contract.  In addition, K-State will have the opportunity to receive additional income based on an annual revenue sharing formula if Learfield Sports exceeds specified sales goals. 


“We’re certainly pleased to extend our relationship with Jim and the entire K-State athletics administration,” said Greg Brown, president of Learfield Sports.  “This is a first-rate university with an exceptional athletics program, and we’re proud to have the opportunity to continue working closely with the Wildcats for years to come.”


A dedicated property management, sales and corporate sponsorship staff known as K-State Sports Properties (KSSP) is a property of Learfield Sports and led by General Manager Ben Boyle.  KSSP handles the sales of K-State’s marketing inventory and is housed in the Athletics Department.


Most notably among the inventory managed by KSSP are the 30-station K-State Radio Network and the K-State Television Network, which distributes statewide telecast of men’s and women’s basketball, volleyball and baseball, in addition to the Bill Snyder, Frank Martin and Deb Patterson shows.  KSSP also handles corporate sponsorships at all of K-State’s athletic venues, including signage, video board and on-field promotions, plus corporate hospitality, special event sponsorships, internet, game programs and other printed promotional materials.


Learfield Sports manages the multimedia rights to more than 50 universities and associations including eight of the Big 12 Conference member schools.  The Dallas-based company also titles the Learfield Sports Directors’ Cup, oversees marketing partnerships for the Black Coaches & Administrators (BCA) and provides exclusive sports programming to more than 1,000 radio stations nationwide.  It is an operating unit of Jefferson City, Mo.-based Learfield Communications, Inc., which made its initial foray into the world of sports marketing in 1975 as the radio rights holder for the University of Missouri, a client still today.


Additionally, Team Services, LLC, a Learfield Sports company, specializes in venue naming rights, marketing research and sales consultation. For more about the company and its complete portfolio, visit learfieldsports.com.