K-State Athletics Department Honored

The Jacob Pullen Beard Night promotion was the best student promotion by NACMA.

June 29, 2010


The Kansas State Athletic Communication and Fan Experience and Sales departments recently received honors from their national organizations for excellence in 2009-10.


The Fan Experience and Sales department earned four awards, including three first-place honors, for their work during the 2009-10 athletics season from the National Association of Collegiate Marketing Administrators (NACMA).  The department took home top honors in the single-day attendance promotion category for their "Family Reunion" concept for the return of head coach Bill Snyder for the Sept. 5 football game versus Massachusetts, while it also took top prize for best student promotion for its "Jacob Pullen Beard Night" for the Jan. 18 men's basketball game against Texas.  In addition, the department earned first place for its 2009 football season ticket radio commercial, "Where Hometown Heroes Become Legends," and third place for its Fort Riley Day newspaper advertisement.  


Joni Smoller, the director of Fan Experience and Sales, along with assistants Gavin Hargrave, Drew Claassen and Nate Warren, accepted the awards during NACMA's 19th annual Convention, June 22-25 in Anaheim, Calif.


"Our staff has been terrific this year and I am proud of their continued hard work and commitment to our student-athletes, coaches and the best fan experience in the Big 12," said Athletics Director John Currie. "K-State continues to set a national standard for excellence and these honors are certainly a reflection of the caliber of staff we have in place."


The Fan Experience and Sales department also was instrumental in helping K-State earn a women's basketball grant from the NCAA to help increase awareness, exposure and attendance for the upcoming 2010-11 season.  The school was one of 12 nationally, along with two conferences, to receive the grant.   


The Athletic Communications department also received accolades from the College Sports Information Directors of America (CoSIDA) for their outstanding publication work in 2009-10.  The department earned "Best in Nation" distinction for the men's and women's basketball posters and the women's equestrian media guide, while the media guides for women's basketball (fourth), men's basketball (seventh) and women's rowing (ninth) were all judged among the Top 10 nationally. 


The men's and women's basketball posters as well as the covers for each of Kansas State's media guides were produced by director of graphics design Ron Cook.  It marked the sixth and seventh time in the last three seasons that a K-State sports poster designed by Cook was judged among the Top 10 nationally.


Over the last five years Kansas State's publications have reached impressive heights in national judging with 14 media guides earning Top 5 national honors and 25 being named among the top three in the district.  The women's equestrian guide was written and designed by athletic communications director Kenny Lannou and student assistant Brent Fritzemeier, while the men's and women's basketball and women's rowing media guides were designed and edited by assistant directors Tom Gilbert, Randy Peterson and David Wiechmann.