Sigmon Named Senior Associate AD

MANHATTAN, Kan. – Reid Sigmon, who served the past two years as Executive Director of the Tampa Bay Super Bowl Host Committee, was named Senior Associate Athletics Director for Administration Wednesday, Kansas State Athletics Director John Currie announced.

In his new role, Sigmon will manage finance, contractual and legal matters for the department and serve as Kansas State Athletics’ liaison with the University Counsel and the Vice-President for Administration and Finance office. He will also oversee the athletic department’s human resources and information technology offices and play a special role in assisting with the department's strategic planning efforts. Sigmon’s position is a standard annual term appointment, and he will be paid a salary of $130,000 in 2009-10.

"Reid has established a strong reputation as a leader with initiative and integrity and is also quickly adaptable and able to operate successfully in dynamic and multi-faceted environments," said Currie. "His leadership of the Super Bowl XLIII Host Committee, in the face of unprecedented economic pressure this past year, vividly demonstrated his tremendous managerial and problem-solving skills."

“I am excited about the opportunity to join the Kansas State Athletics Department,” Sigmon said. “I look forward to joining the K-State family and being a part of an athletics program and university with such great tradition.”

In his role as Tampa's Super Bowl Host Committee Executive Director, Sigmon was responsible for ensuring the readiness of the Tampa Bay region, coordinating the numerous logistics involved with the event and fulfilling all obligations to the National Football League.

As Executive Director, Sigmon served as the primary local liaison to the NFL and the community for all planning and preparation for Super Bowl XLIII and was responsible for day-to-day operations of the organization including the developing and managing of the 16-person Host Committee staff, 6,400 volunteers and $11 million budget. Under Sigmon’s leadership, the Host Committee fulfilled all of its obligations to the NFL and the community through a combination of fundraising and sound fiscal management.

Prior to Super Bowl XLIII, he served as Director of Stadium Development and Event Operations for the Cleveland Browns. He was responsible for the management, supervision and coordination of all Browns' event logistics and stadium construction. He managed all capital projects at Cleveland Browns Stadium, and special events for the organization, such as draft day parties and training camp, and also assisted with overall stadium operations and game-day management.

Sigmon previously served as Vice President of Operations for the Jacksonville Super Bowl XXXIX Host Committee from 2003-2005, as well as Director of Operations for the Tampa Bay Super Bowl XXXV Host Committee (1999-2001). In Jacksonville, Sigmon was responsible for the overall coordination and management of the logistics and operations associated with the production of Super Bowl XXXIX, including lodging and accommodations, business management, operations and special events.

As Director of Operations for the Super Bowl XXXV Host Committee, Sigmon was the project manager and staff liaison for transportation, lodging and accommodations, stadium operations, practice sites and law enforcement/security.

Sigmon also served as the Assistant Director for the Tampa Bay Organizing Committee for the 1999 NCAA Division I Men’s Final Four in St. Petersburg, Fla., where he served as the project manager for stadium operations, game management, transportation and Youth Education through Sports (YES) clinics.

He began his professional career in 1996 at Wake Forest where he served as an Operations Assistant for two years. Sigmon served as the game and facility manager for men’s and women’s soccer and baseball while also assisting with football and men’s basketball.

Raised in North Carolina, Sigmon graduated Magna Cum Laude from Wake Forest in 1996 with a bachelor’s degree in politics. He was a letterman on the football team and a member of the ACC Honor Roll. In May 2003, he received his Master of Business Administration degree from the University of Florida, where he was President of the MBA Association and a Matherly Scholar.

What They’re Saying About Reid Sigmon

R. A. “Dick” Beard, Chairman, Tampa Bay Super Bowl Host Committee

“It was my pleasure to work with Reid Sigmon for the last two years in his capacity as Executive Director of the Host Committee. I found Reid to be professional in his approach to people and challenges. Reid is a quick study with extraordinary people skills and is thorough in his execution of details. Because of his extensive sports knowledge, he successfully led Tampa Bay’s Super Bowl XLIII, the largest, single, one-day sports event in the world.”


“My greatest concern was raising the funds required to meet Tampa’s obligations to the NFL in these tough economic times. Through a combination of conservative budgeting and aggressive fundraising, Reid met or exceeded all the critical goals; an extraordinary accomplishment. Kansas State is lucky to get him, because we’d love to keep him in Tampa.”


Michael Kelly, Associate Commissioner/Football Operations, Atlantic Coast Conference

“Reid’s unique background makes him a perfect fit for Kansas State Athletics. He is the consummate team player and his project management skills are second-to-none.”



Don Renzulli, Vice President, Events, National Hockey League

“Reid is the best in many ways as I have had the pleasure to work with him on two Super Bowls and again in Cleveland where we worked together at the Browns. He not only will get his hands dirty but will pull together an organization to work towards a common goal.”

“Reid has a great understanding of operational issues surrounding sporting events based on his past experiences working on Super Bowls and for the Cleveland Browns. Although he has spent the better part of the last ten years in football, he has a tremendous knowledge of sports in general which allows him to adjust quickly to the task at hand. I have no doubt that Reid will make a great addition to the K-State Athletics program.”

Frank Supovitz, Senior Vice President, Events, National Football League

“Reid Sigmon is a talented, tireless and accomplished sports professional and organizer. He will be a tremendous asset to Kansas State Athletics.”


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