K-State, LRG Launch Merchandise Campaign

K-State fans are synonymous with the color purple.

Sept. 9, 2011

MANHATTAN, Kan. - Kansas State fans are synonymous with the color purple, as evidenced by the sea of purple at Bill Snyder Family Stadium in the fall, and are the focus of a new retail merchandising campaign launched jointly by Licensing Resource Group (LRG) and Kansas State University.

The campaign, “The Power of Purple,” emphasizes the importance of the color purple to Wildcat Nation. A marketing team from LRG found in a recent study one consistent message from all of the constituent groups it met with during its research: purple is incredibly important to the K-State Family.

"Purple is more than just a color for those in the K-State family," said Lewis Hardy, president and CEO of LRG. "It is a symbol of pride, spirit and loyalty...a common thread between all Wildcat fans. The Power of Purple campaign is designed to infuse excitement and energy for the K-State brand into the local and regional retail marketplace, and promote the idea of belonging to a passionate and steadfast community."

Wildcat fans are encouraged to wear purple not only at every Wildcat athletic event but also every Friday to support their school. Fans can purchase officially licensed K-State merchandise at selected retailers across the country, including K-State’s official online store at k-statesports.com. For a complete list of those retailers, visit www.k-state.edu/logos.

“One of the first things people notice when they come to Manhattan and K-State for the first time is the passion of our fans,” said Athletics Director John Currie. “Whether it’s at one of our athletic venues or around town, Wildcat Nation and the Manhattan community show their K-State pride by proudly wearing purple. K-State Vice President of Student Life Dr. Pat Bosco said it best, ‘If you’re not willing to wear purple every day of every year, K-State is not for you.’”

K-State is coming off a record year in licensing as gross royalties for 2010-11 were $1,206,978 in just its first year with LRG, surpassing the $1 million mark for the first time in school history.