SE: Atavus Football Holds Tackling Clinic at K-State

Building on its work with other top Division I football programs, Atavus Football introduced high school coaches from across Kansas to its Rugby-inspired, shoulder-led tackling system developed to provide a competitive edge in today’s quickly evolving game and new sets of rules. During the weekend of Friday, May 6, Atavus coaches met with the K-State Football coaching staff ahead of the clinic to introduce the Atavus Tackling System™ – the company’s proprietary, technique and data-driven approach to safer and more effective tackling. Atavus coaches then gave an interactive seminar and on-field demonstration to some of the top high school coaches in the region hosted by K-State.

“At a time when the pressure on coaches to win and to be more competitive has never been greater, and with a heightened awareness of head injuries across the game, coaches are seeking real solutions to improve their defenses and enhance player safety,” said Atavus President Ron Lloyd. “For the betterment of the game we all love, we believe every head coach, defensive coordinator, parent and administrator at all levels of the game should be asking themselves if each and every one of their coaches is adequately trained and prepared to coach proper Rugby-inspired football tackling to athletes.”

During the 2015 college season, Atavus worked with defensive coaches at Washington and Ohio State, where both teams saw dramatic improvements. The Buckeyes became the nation’s No. 2-ranked defense in points allowed, while the Huskies were the No. 1 defense in the Pac-12. With its foundation in Rugby-inspired tackling, the Atavus system of shoulder-leveraged tackling techniques removes the head as far away as possible from the impact area and therefore reduces the risk of injury at the point of contact.

Rex Norris, Atavus Head of Football and a highly respected 25-year veteran of high school football and rugby coaching, provided coaches attending the clinic an overview of the Atavus Tackling System™, including examples from the company’s ongoing work with the Huskies, and Buckeyes in addition to the University of Nebraska and leading high school and youth programs in Washington state and Texas.

“While working with our current football partners and speaking with other football leaders from the NFL down to the youth levels, we have learned that teams want proven techniques that help keep their players healthier and make them a better defensive football team. We provide both,” continued Lloyd. “We have also learned that coaches at all levels of the game are looking for ways to teach tackling during periods where the rules prevent players from wearing pads or having contact with other players during practices. Every drill within the Atavus Tackling System is designed to help coaches teach better tackling in a no contact or no pads environment too.”

The company’s proprietary Atavus Tackling System™ provides coaches with year-round qualitative insights and drills for better practice and game day preparation. Atavus begins with on-field, Rugby-inspired, tackling techniques, drills and plans which are player, position and unit centered leading to more effective and safer tackling. The company’s proprietary data analytics system then provides coaches with easy to access, real-time customizable reporting and performance optimization recommendations.

In Summer 2016, Atavus plans to launch three products: The Atavus Training & Certification Program, a proprietary online curriculum, The Atavus Game Analysis and The Atavus Drill Assessment. All three products enable coaches at all levels, on any budget, from across the country to access, learn and implement Atavus’ Rugby-inspired tackling techniques, drill progressions and planning.

For more information on Atavus and the Atavus Tackling System™, please visit