Dillons Sunflower Showdown Moved for TV

MANHATTAN, Kan. - Kansas State Athletics Director John Currie and Kansas Athletics Director Lew Perkins announced Tuesday that Dillons has become the title sponsor for the Sunflower Showdown series, and the 108th football edition has been moved to Thursday, October 14, to accommodate a Fox Sports Net national television broadcast.

The 13th longest-running rivalry in college football will be in the national spotlight in October as the 2010 Dillons Sunflower Showdown will kick off at 6:30 p.m. from Memorial Stadium in Lawrence.

The title sponsorship with Dillons grants the Kansas-based grocer naming rights over the next two years for all K-State/KU matchups in football, men's basketball, women's basketball, baseball and volleyball. The supermarket chain will also receive marketing and media assets from both schools, along with the creation of a co-branded logo and various promotional opportunities with the Wildcats and Jayhawks.

"We are proud to have a Kansas-based company such as Dillons sponsoring this series and are excited about the opportunity to showcase our University and program to the entire nation with another national television broadcast," Currie said. "We are equally as excited to continue working together with the University of Kansas to promote this prestigious rivalry and highlight its storied history."

The Thursday night game against Kansas will come a week following the Wildcats' October 7 Thursday night primetime contest against Nebraska on ESPN.

"The Sunflower Showdown is one of the great rivalries in the Big 12 and FSN felt the first game for Coach Snyder vs. Coach Gill in this historic matchup is worthy of national television," said Jeremy Langer, Vice President, Collegiate Sports for Fox Sports Networks. "Thursdays have become a special night for college football and we are thrilled the administrations at K-State, KU and the Big 12 Conference were able to make this game available for the elevated platform on October 14."

The game will not be the first on Thursday night for the K-State/KU rivalry as the 1994 contest in Lawrence was also broadcast to a national television audience. The Wildcats' 21-13 win in 1994 was their first in Lawrence in 25 years as quarterback Chad May and a stifling K-State defense led the way. That 1994 team, led by Snyder, went on to finish 9-3 and earn a spot in the Aloha Bowl.

"We are continuing to find ways to better serve all of our fans," Currie added. "And a national television appearance such as this will not only allow our 200,000 alumni and friends from coast-to-coast to be a part of the Dillons Sunflower Showdown, but it will allow the entire nation to tune in and take notice of Coach Snyder's continued progress of rebuilding our football program."

The Wildcats open the 2010 campaign at home on September 4 when UCLA visits Bill Snyder Stadium for the second annual K-State Family Reunion. Season tickets remain for one of the most exciting home schedules in school history. On sale now are also 750 special mini-packages at $99 from which fans can choose either the Thursday night nationally-televised contest with Nebraska or the November showdown with defending Big 12 champion Texas and pair it with a Bowl/Sideline level ticket for either the Missouri State or Central Florida contests.

For more information regarding tickets, contact the K-State Athletics Ticket Office at 1-800-221-CATS or visit www.k-statesports.com. A copy of the full 2010 ticket brochure, which includes all ticket options and price levels, is also available here at www.k-statesports.com.