SIRIUS and K-State Announce Broadcast Partnership

New York August 16, 2007 - SIRIUS Satellite Radio (NASDAQ: SIRI), the Kansas State Athletics Department and its multi-media rightsholder, Learfield Sports, announced today an exclusive broadcasting agreement making SIRIUS the official satellite radio broadcaster of K-State athletics. 


Starting this fall, K-State football and men’s basketball games will air nationwide on SIRIUS.  Under the agreement, SIRIUS has the exclusive satellite radio rights to the K-State broadcasts, featuring the Voice of the Wildcats, play-by-play announcer Wyatt Thompson.  Kansas State opens its 2007 football season at 6:45 p.m., (CT), Saturday, Sept. 1 at Auburn.  The game will air nationwide on SIRIUS channel 122.  For a schedule of future K-State games on SIRIUS, visit


“Kansas State has a long history of success on both the football field and basketball court and we’re very pleased to be able to offer its games to millions of listeners around the nation as the Wildcats compete for a Big 12 title,” said Steve Cohen, Vice President of Sports Programming for SIRIUS.  “SIRIUS is committed to giving fans from coast to coast access to the best college games and the Wildcats are an excellent addition to our sports programming lineup.  With a schedule that includes games from more 150 college partners, SIRIUS is a must-have for college sports fans.”


”We have worked diligently with Learfield Sports to increase the exposure of K-State athletics and we have accomplished that goal in this agreement with SIRIUS,” said Tim Weiser, K-State’s director of athletics.  “This is an important development for our fans across the country.”


With the addition of K-State, SIRIUS is the Official Satellite Radio Partner of 10 of the schools in the Big 12 Conference and the exclusive satellite radio provider of the official radio broadcasts of Baylor, Colorado, Iowa State, Kansas, Kansas State, Missouri, Nebraska, Oklahoma, Texas A&M and Texas Tech.


Since joining the Big 12 Conference in 1996, Kansas State has entered the football season ranked among the top 25 teams in the USA Today Coaches’ Poll eight times and has played its way into a post-season bowl game in 12 of the past 14 seasons.  Last season, under the direction of first-year coach Ron Prince, the Wildcats finished tied for second in the Big 12 North and earned a berth in the Texas Bowl.  In 2003, the squad finished 11-4, won the Big 12 Championship and went on to play in the Fiesta Bowl, the school’s first ever Bowl Championship Series game. 


The 2006-07 season was the most successful campaign for the men’s basketball team since joining the Big 12 Conference with the Wildcats compiling a 23-12 record and advancing to the postseason for the first time since the 1999 season.  Since the program began in 1903, the men’s basketball team has racked up over 1,300 victories, 22 NCAA Tournament appearances and 17 conference championships.  The program has advanced to the Sweet 16 on 16 occasions, while making 11 trips to the Elite Eight and four ventures to the game’s ultimate destination, the Final Four.  In 2005, Kansas State was ranked 22nd on Street & Smith’s list of “The 100 Greatest Basketball programs of All Time.”  The team enters the 2007 season behind first-year coach Frank Martin and one of the top recruiting classes in the nation.


SIRIUS airs more NCAA sports than any other radio outlet, providing play-by-play from more than 150 college teams around the nation from conferences including the Pac 10, SEC, Big Ten, Big 12, Big East, Atlantic 10, Big West, Metro Atlantic, Mid-American, Missouri Valley, Ohio Valley, Southern, Sun Belt, West Coast, Western Athletic, Colonial Athletic Association, Horizon League and Ivy League. 


SIRIUS is also the exclusive satellite radio provider of every game of the NCAA Division I Men’s Basketball Championship and is the only radio broadcaster to air every game of the tournament live and in its entirety. 


As part of its lineup of more than 130 channels of talk and entertainment programming and commercial free music, SIRIUS broadcasts play-by-play action from the NFL, NASCAR, NBA, NCAA, Arena Football League, Canadian Football League, English Premier League soccer, Champions League soccer, Scottish Premier League soccer, the Wimbledon Championships and live coverage of several of the year’s top thoroughbred horse races.