One of the most recognizable athletic logos in the nation is the K-State Powercat. The logo was introduced by Bill Snyder shortly after his arrival in Manhattan as the attitude of the entire athletics department and University was changing.

Manhattan native Tom Bookwalter, in cooperation with head coach Bill Snyder, created the powerful logo that is a prominent feature on the K-State football helmet, at Wagner Field, on the back of the Dev Nelson Pressbox, clothing, flags, bottled water, vanity plates for cars and just about anywhere there can be one.