ALLTEL, K-State Sign Multi-Year Sponsorship Deal
Aug 02, 2003 | Football
MANHATTAN, Kan. - Kansas State Director of Athletics Tim Weiser announced today a multi-year sponsorship agreement with ALLTEL, making the Little Rock, Ark., based company the official telecommunications provider for Kansas State Athletics.
The three-year deal is the largest sponsorship agreement in K-State history. As part of the agreement, ALLTEL will provide an annual cash payment, digital phones and airtime for the K-State athletics staff. In return, ALLTEL will receive exclusive advertising and sponsorship rights, including venue signage, radio, television and print media controlled by K-State. Terms of the agreement were not disclosed.
"K-State is a great addition to ALLTEL's focus in supporting athletic programs at some of the nation's leading colleges and universities," said Barry Bishop, vice president and general manager for ALLTEL's
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"We believe this is the beginning of a great partnership with ALLTEL," Weiser said. "This agreement is a perfect fit because both entities are operating in similar markets and appeal to the same customer base. Our coaches and staff will now have access to the best communications technology possible, and we're so pleased to be partnering with one of the strongest companies in the telecommunications industry."
The three-year agreement will begin with the 2003-04 academic year and run through the 2005-06 academic year.
