K-State Sports Properties Announces Sales Team
Apr 07, 2005 | General
Mike Behymer, regional vice president of Learfield Communications, Inc., the parent company of KSSP, announced the appointments of David Hubbard as general manager for KSSP, Boyle as associate general manager and Scott Stevens as account executive. Hubbard and Boyle will be based in
Learfield has been awarded K-State's multimedia marketing rights in a 10-year agreement that is the largest revenue contract in the history of Wildcat athletics. It includes K-State's exclusive radio broadcast rights, which Learfield acquired in February from Mid America Sports Network, as well as rights to K-State's statewide television package, coaches shows and other athletics marketing and sponsorship inventory.
The KSSP team will be headed by Hubbard, who has been employed for six years with Learfield. He has served the past three years as general manager for Clemson Tigers Sports Properties at
Boyle spent 16 years on the K-State athletics staff. He had served since July 2003 as the assistant athletics director for communications, managing the athletics department's external affairs including public relations, corporate relations, sponsorship sales and media properties. Prior to his promotion to assistant athletics director, Boyle spent the previous seven years as director of radio/TV communications and as the school's sports information director from 1991-96.
Familiar to Wildcat fans, Boyle has been the play-by-play voice on television of K-State's statewide men's and women's basketball package and as color analyst on radio broadcast of men's basketball games. In his new role with KSSP, Boyle will manage sales accounts while continuing his television play-by-play duties.
Stevens most recently was employed as senior account executive for the Mid America Sports Network handling sales of Wildcat sports on radio. A former assistant director of athletics marketing and promotions for five years at
Learfield's Behymer said the KSSP team would immediately begin its sales and affiliate recruitment efforts in preparation for the 2005 football season.
K-State is the 19th member of the Learfield sports family, which includes Big 12 Conference schools
